In order to publicize all of the wonderful things you have organized for your tour groups, you should also think about the different ways to do it. Here is an article, in Italian, that discusses the lack of 'creativity' in how Italians publicize their museums. Make sure you click on the various videos to see how museums and other cultural sites generate awareness about their events. For your last assignment, I would like to hear your comments about the article and the links. Enjoy!
http://www.internazionale.it/opinioni/annamaria-testa/2013/05/06/spot-da-museo/
