In order to publicize all of the wonderful things you have organized for your tour groups, you should also think about the different ways to do it. Here is an article, in Italian, that discusses the lack of 'creativity' in how Italians publicize their museums. Make sure you click on the various videos to see how museums and other cultural sites generate awareness about their events. For your last assignment, I would like to hear your comments about the article and the links. Enjoy!
http://www.internazionale.it/opinioni/annamaria-testa/2013/05/06/spot-da-museo/
13 comments:
My first answer would be "NO COMMENT"! The article of Dr. Testa is a real reflection of what our country is back in the promotion of cultural events. Unfortunately, here we have a lot and promote little, in the rest of Europe and the world, other countries have less and promote much. Fantastic the idea of the "Rijksmuseum" where art enters among the people. I should not wonder that the idea had been to an Italian "fled" abroad! In our country must change mentality and bureaucracy: creativity, passion, innovation, imagination and efficiency should be the new watchwords.
Thanks for your attention! See you tomorrow! Roberta Verde 112000415
I think that in my little life i haven't never seen a publicity like this. It's a very innovative way to do publicity to a museum.I think that Italy it's the history of the world. Everything began in Italy, and we must to do more tu publicize our cultural heritage that is immense.But unforttunately the our problem is the poltics, beacause we have a ill politics with politicals interested only in their business and not in the good of the country.
Davide Scotellaro 112000434
I’ve read the article and these are my considerations.
It’s true, we don’t advertise our museum in Italy like we should, we have so many museums worth seeing that sometimes even us Italians don’t know about it just because they are not advertised enough. It’s also true that in Italy right now there are some other important problems, but what if some of these problems might be resolved with spreading the couture? Advertising more would also mean more tourism and more tourism would mean more money. I think that the problem in Italy it’s that they only focus on the outer beauty of things and also people and they do not care enough about the culture and passing it to others especially in some parts of Italy. It would not even cost that much to spread around the most important cities in Italy some interesting things about the museum that’s been advertised, it would attract lots of people and they would be curious to know more and so they might as well go to the museum to know more or maybe have some sort of page on the most famous social networks on the internet and advertise the museum there. I also think that some museum fines are way too high and that it might scare people away. I think that lowering the fines to enter the museums would also mean increasing the culture because it would touch the youngest and lots of other people who cannot afford to visit a museum for about 10-20 €.
The first video about the Rijksmuseum it’s quite fun and very unexpected but also very expansive to do it, yes it’s very impressive but I don’t think that in Italy we could ever do something similar.
The second video about the Senckenberg museum of Frankfort it’s really fun and not expansive at all, but in my opinion I don’t think it’s enough to attract people into a museum.
The third video about the Denver museum of nature and science it’s a very brilliant and funny advertising also because it would attract a lot of children who are interested in dinosaurs and in their history.
The Czech National Museum advertise it’s a bit too strong in my opinion but very effective.
The advertise for the Museum of communism in Prague it’s also very strong and effective but it would attract a lot of tourists.
The advertising strategy adopted by the Vancouver science world, I think it’s the most effective one, it simply makes you think, while you’re on the street and see these signs you stop and think and maybe plan a visit to the museum to know more.
And finally, the Van Gogh museum café in Amsterdam uses a stereotype that in my opinion would attract a certain kind of tourist.
Federica Santelia
112000167
Rijksmuseum
I like the video.I think this video is too strange and funny.
Senckenberg museum.
This video is too interesting and funny. I like the dinosaur skeletons because these represent the ancient history of the world. The dog is running is too funny. This publicity is original.
Denver museum of nature and science.
This video is important. The children, i think, they could appreciate the ancient history.
In Italy, people go to the museum just to do something different.
Sometimes people who work in the museums do not have culture.
We should understand what the people are interested.
In the museums we should have laboratories for various activities. Sometimes the ticket is too expensive. In May, for example, the entrance is free and most peolpe go to the museums.
The discussion is difficult.
Andreita Galasso, 112000247
I think that tourism can bring a lot of money to italy and the south in particular, the problem is that the culture is not valorizzata.in especially museums are boring and are visited only during the exhibitions. I think that young people can make a great contribution with their ideas, doing the tour guides at low cost and by entertaining tourists with music and shows. Sarah D'Avenia
I think that this article is authentic because today Italian culture is underestimated. There is little creativeness to publicize our fascinating museums while those reproduced in the video are the confirmation of the charm. These video attract a lot of tourists for their creativeness and their movement.
The Italy needs of a popularization not only for its food and its places but also for all its cultural heritages created by the man.
I hope that also the Italian museums are valued as the others through new sites, new and creative publicity.
Anna Onza 112000468
Matr. 112000447
I read the article, and what she says is true. In Italy, we have a vast cultural heritage that is not valued enough. I realize about, doing apprenticeship at "Museo Archeologico Nazionale di Napoli" where don't miss creativity e originality to make a pleasant and interesting exhibition or another, using all avaible means such as: Facebook, You tube, E-mail ect. I think that real problem is not investing in the greatest resource we own, about tourism and cultural heritage, putting them always in the background, for example, where there is quality the means miss, or opposite. However, also if there are some difficulties, if you can to capture the visitor's attention in a way, as some persuasive elements as an 'important' voice and a suggestive image like in this spot:
(http://www.youtube.com/watch?v=SsnIIIURCts&feature=youtu.be)
I love the Rijksmuseum spot! Like in this way, I would like the visitor has interest about cultural heritage, secure him enjoyment and learning.
Wow, I really like the way the Rijksmuseum publicize it, but for me the best one is the Museum of Communism in Prague that shows how you can make a nice low cost advertise! The Vancouver's Science World in very interesting.
The writer of this article is right, here in Italy we do not do anything for the Italian culture! But the problem is in the istitutions and it is so difficult to solve it! Maybe we can try to make some changes, but we have to start from the buttom and without the help of the mayor and the istitutions; we know it but we can work hard for a better way to publicize the Italian Culture. For my project I would like to make some flyers and the actor, playng Caravaggio along the ways in the historical centre, can be nice so dressed up and can give the flyers to the tourists. It can be easy and cheap.
Valeria Mazza 112000439
First of all I really appreciated the article. It's so true what it is said about museums in Italy. Then the videos are great! I liked the first and the third ones very much, even if the first was probably too much expensive. In any case, I think it was successful. I believe we can do such a thing in Italy too, using the historical sites all around. So, Italians set up working!!!
By Chiara Romano
Cultural heritage is one of the most important italian source at all exploited. As a company that owns lot of machinery and raw material but produces very little.
Nowadays communication is everything so you have to invent a fun way to publicize museums and art cities. A simple idea chip and attractive may be this one. For example, Florence, a man dressed as Filippo Brunelleschi runs through the city to tourists handing out his business card saying, "Hi, I'm Filippo Brunelleschi, I designed the dome of Santa Maria del Fiore, this is a free entry ticket." Another dressed as Donatello does the same thing inviting tourists to visit the Museum of Bargello, where there is a room dedicated to him. Another still dressed as Sandro Botticelli invites tourists to the Uffizi Gallery. In Naples, for example, a fake Caravaggio invites tourists to the Museum of Capodimonte.
All done in the street, handing out free tickets, autographs, dressed in period clothes and joking with people. A simple but effective way to approaching people to the wonders of museums and art cities. So as well as characters from famous paintings, the Mona Lisa, for example, may run to the streets to publicize museums. You have to offer art in a funny way, suitable to the time in which we live, and not in the usual boring way.
Among the proposed I find unbeatable and genial dog who stole the bone of a dinosaur that advertises the Museum of Frankfurt.
The ingenious things do not have to cost too much, think of Coca-Cola, a simple sugary drink known all over the world!
by anna axs matricola 112000478
I read the article and I think we have to think about. In Italy the museums are not advertised, there is no interest and information in spite of the art was born here.The videos are very interesting and are an excellent means of information. We have many museums and historical sites important to valorize that we too can make videos and if there aren't money we can make it very simple. Italy could earn a lot more and hopefully this will happen soon.
Mario Felicella
Matricola: 112000263
May 23,2013
Annamaria Testa’s article is very interesting. I agree with her when she says that we have problems more important but is even true that maybe, intensifying the tourism, we could help Italian economy. Is incredible how the rest of the world publicizes their museum. The firs video, about the Rijksmuseum is maby the most amazing, but it’s even the most expensive. The second video, about the Senckenberg museum is very funny, but maby that’s not enaugh to attract people. The third video, about Denver museum of nature and science is fanny too and is good to attract people, most of all children. Czech National Museum’s spot is really strong, but maby not every one can understand it. I have the same judgment for Museum of communism. The strategy adopted by the Vancouver science world is really interesting, nice and I thint that can attract a lot of people. Finally, I really like how Van Gogh museum cafè uses the story of Van Gogh’s ear. How I say before, Italy has a lot of problems, so I think that is not convenient to spend a lot of money to publicize museums, however we would try to bring people closer to the Italian culture and I think that’s possible even with cheap strategy.
Marco Failla - 112000405
Successful ideas are generally the product of a young and dynamic staff. Generally this is not the Italian situation, where key roles are not held by people worthy to deserve this position. For this reason, new approaches to solve problems are not usually taken into account. Also cooperation among institutions is not frequent, to avoid conflicts for the leadership. Obviously, notable exceptions exists, but in most cases this is the real, sad situation.
112000112
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